analyze advertisments

Layout

Describe the layout of the advertisement. How is content arranged? For example, are elements arranged

symmetrically or asymmetrically? The layout is displayed by a global network logo and the letters At&t. they are arrange symmetrical because there are parallel.

Describe the relationship between the written (copy) and graphic elements of the advertisement.

The written elements of the copy and advertisement is quite unique because the letters are expand into to sections.

How does the advertisement use page space? Is the advertisement full of text and graphics or does it have a lot of

white space? it has lost of white space and barley use of words but the logo is mostly an image.

How does the advertisement use alignment to organize its information?

The advertisement uses alignment in sorting the image with the image.

Colors and graphics

Describe the colors used on the advertisement. Do they work well together? Is there a high contrast ratio between text

and background?

the colors are light and they work good because the image is light and the letters are bold black.

Does the color scheme add to the purpose or tone of the advertisement? What tone or message do these colors

convey? It adds the color by light contrast. The tone shoes how it can be viewable image.

Is a photograph used in the advertisement? If so, what kind of shot is it? What angle is it taken from? What is the

lighting like? How is color used?

a photograph is not use just a logo.

If people or animals are in the advertisement, how would you describe them? What are they doing?

there isn't any living species in that certain advertisement.

What is the background of this advertisement? That is, where does it “take place”?

the background of the image is a globe and it takes place around the world.

What “story” do you think this advertisement is trying to tell?

The story is trying to tell is a company for around the world.

Typography

Describe the font(s) used for each element of the advertisement. How does the advertisement use typography to

distinguish among different elements (create hierarchy or emphasize a message)?

The font is about 24ft. It uses by the articulation of an image.

Describe the font families used (name them if you can). What messages do these font families convey?

the font family is diffrent kinds because there arrange at different sizes. he most accurate is 24 ft.

Can you see what kind of typographical formatting has been applied (tracking, kerning, leading, and so on)? What

the applying is tracking and leading.

impact do these formatting elements have on the advertisement?

impact it has is the impact is concludes too.

Tone

How would you describe the overall feeling of this ad? What word would you use to describe it? For example, is it

playful? Serious? Urgent? Hip? Glamorous? Friendly? Patriotic? The feeling will be enjoyable and word will be freedom.

Who is this advertisement aimed at? What message does the design convey about the audience and the client that

commissioned it? About the product or service? The advertisement is aimed at other companies of there connections, it conveys grabbing the best attention and the most selling product.

How does the graphic design (balance, emphasis, color, tone, and so on) communicate the content? it affects all of them because is an image that's is very likable is use around the world.